My business has been here forever… Everybody knows about us… We’re doing just fine without advertising… I have such a great location, I don’t need to advertise… Don’t kid yourself! It’s virtually impossible to build a successful business without advertising. There are many good reasons to advertise, including attracting new customers, increasing sales and business growth. Below we present 10 of the best reasons to advertise via Blueprint9.
1) You must advertise to reach new customers.
The market changes constantly. New families moving into the area mean new potential customers for you, or for your competition. Customer’s income levels are constantly changing, which means changes in lifestyles, needs and buying habits.
2) You must advertise continuously.
People don’t have the same store loyalty they once had. Automobiles give shoppers mobility and freedom. The National Retail Merchants Association says “mobility and non-loyalty are rampant. Businesses must promote to get former customers to return and to attract new ones.”
3) You must advertise to influence shoppers throughout the buying cycle.
People often go from store to store comparing prices, quality and service. Advertising must reach them consistently through the entire decision-making process. For example, the average new car purchase is a 13-week cycle. Your name must be fresh in their ears and minds when they ultimately decide to buy.
4) You must advertise because it pays off over a long period.
Your advertising today is selling customers whose buying decision may be weeks away. Advertising gives you a long-term advantage over competitors who cut back or cancel advertising. A 5-year study of more than 3,000 companies found that advertisers who maintained or expanded advertising over the five years saw their sales increase an average of 100%.
5) You must advertise to generate more store traffic.
Continuous store traffic is the first step toward sales increases and expanding your base of shoppers. For every 100 items shoppers plan to buy, they make at least 30 unanticipated “in-store” purchases.
6) You must advertise to make more sales.
Advertising works! Businesses that succeed are almost always strong, steady advertisers. Look around – you’ll find the most aggressive and consistent advertisers are almost always the most successful.
7) You must advertise because there is always business to generate.
As long as you’re open for business, you’re got overhead to meet and new people to reach. Advertising will generate customers now, and in the future. Your doors are open. Even the slowest days produce some sales.
8) You must advertise to keep a healthy positive image.
In today’s competitive marketplace, rumors and bad news travel fast. Advertising corrects misleading gossip and punctures “overstated” bad news. Advertising that is vigorous and positive can bring shoppers into your store regardless of the economy.
9) You must advertise to maintain store morale.
When advertising and promotion budgets are suddenly cut or cancelled, salespeople may become alarmed or demoralized. Positive advertising boots morale. It gives your staff strong, positive, motivational support.
10) You must advertise because your competition is advertising.
There are only so many consumers in the market ready to buy at one time. You must advertise to keep your share of customers or you will lose them to the more aggressive competitors.
To advertise in Business A.M Nigeria’s leading financial and business weekly, out every Monday
Contact Colin-John @ Blueprint9
Blueprint9 are currently seeking collaboration with contractors to cover the media surrounding developments in core Nigerian industries, such developments will document the growth and advancements made on a monthly basis adding up to date information to all stakeholders. Our camera and recording crews will be on site to harness the developments creating solid public relation materials for news stories and social media alike.
We are currently keen to collaborate with Mining, Infrastructure, Agriculture, along with any core business Industry. Our aim is to upgrade the media, reporting, and marketing of such projects to present Nigeria’s growing business and social economy in the positive light it deserves.
N1.7 trillion is needed now to deliver 206 federal roads covering over 6,000 kilometres with contract value at over N2 trillion, an estimated deficit of about 17.37 million housing units, from juxtaposing the population estimate of 182.2 million with fertility rate of 6.1. In the same vein, electricity, rail systems, airports, seaports are equally begging for financial attention.
The implication of these is that the country needs several trillions of naira to address its infrastructural deficits at a time the economy is financially challenged. While federal government, for years, has been sourcing for domestic and foreign funds to fix these infrastructures, the fund sourced is a quantum, compared to what is needed.
Experts in the infrastructure and finance sectors have postulated that the country needs to spend $3 trillion on economic infrastructure over the next 30 years, if it must meet its own ambitious development goals. Nigeria’s major infrastructure challenges lie with power, roads, healthcare and education amongst others. In recent times, the government has focused on fixing power and building road networks across the country.
Blueprint9 aims to offer multimedia teaching workshops to college students, documentary coverage, marketing + public relation materials for GPE Nigeria. We are currently working towards arrangements and commencement of our efforts with collaboration with an external sponsor.
The GPE grant of US$100 million is supporting the Nigeria Partnership for Education Project (NIPEP). The project primarily focuses on supporting the five states mentioned earlier in the implementation of their education sector plans.
The three main components supported by the GPE grant are:
Even though the implementation of the project with GPE is at its early stage, the grant has already contributed to significant results including:
Source: World Bank Implementation Status and Results Report – December 2016
Blueprint9 will be on hand to facilitate news, media, and PR to help the proliferation of Nigerian Travel & Tourism. Joesef Karim of Nigeria Travel Digest, below, has set a mandate to upscale the management and operation of Nigerian tourism sites nationwide. We are actively seeking partnerships with hotels, tourism sites, activity centers, festivals and cultural events/activities to help reinforce the great Nigerian brand and image locally, nationally and globally.
Joesef Karim requests ”Robust tourism destination marketing communication”
….the federal ministry of Information and Culture has to draw up, and professionally execute, a domestic tourism mass communication master-plan. The idea should be to galvanize the Nigerian travel market, which is the largest in Africa, to start visiting domestic tourist sites and destinations, which the National Travel Bureau will be packaging and selling.
Developing the domestic tourism industry will certainly do two things: (1) it will reduce the tens of millions of both Naira and US Dollars that Nigerians spend on foreign vacations, inadvertently exporting Nigerian jobs abroad. (2) It will serve as a veritable source for foreign exchange (forex) inflow into Nigeria, thereby creating economic multiplier-effects at the host destinations, and also serve as a source of forex for Nigerian Bureau de Change businesses.
The domestic tourism mass communication strategy should be executed with States and Local governments where inherent tourist attractions, facilities and resorts are located. And the most effective channels would be TV promos, radio jingles, and the various social media platforms in internet. Funding for such campaign can also be sourced from private sector tourism practitioners, especially big hotel and resort operators.
Essential Interiors / Essential Traveller Magazine relaunches with fresh new look and content.
Essential Interiors magazine will relaunch on 1st of May 2015, promising a ‘fresh modern look’ and ‘the latest design trends’, backed by a full marketing campaign. The changes are the first to be made under the magazine’s new strategic partner, blueprint9’s Colin John, who succeeded Paris Harcourt at the beginning of this year. Essential Interiors Magazine’s complete redesign includes the introduction of a brand new website for the Essential Media group, incorporating our websites.
Readers will get their first look at the revamped magazine through our electronic newsletters and our upcoming digital edition. Advertisers will be pleased to note that our sustained marketing campaign will be reaching over 100 000 subscribers. The Editor Titi Ogufere said the new-look magazine would have an “injection of fun” and a “stronger emotional connection with our audience” as well as a “fresh modern look”. This will be evident not only in its sharp, eye-catching new design, but also in the broadened scope of its editorial features.
The Publisher said the company would also invest heavily on its marketing campaign for the remainder of the year. Titi Ogufere, Essential Media Group CEO,says: “All great brands constantly evolve and Essential Interiors Magazine is no different. The magazine is coming of age, and our aim is to offer concise, relevant and informative content that will make it hard for readers to put the magazine down once they’ve picked it up.’ Essential Interiors Magazine’s latest changes followed the rebranding of the company and its strategic partnership with UK-based marketing and advertising house Blueprint9.
Founded in 2007, Essential Media Group is a full-service media company spread across the platforms of Publishing, Creative Solutions, Events, Custom Publishing and Digital Media. EMG specializes in the production of exquisite books showcasing hotels, travel, interior design, architecture, fashion, real estate and custom homebuilding/design professionals. To date, Essential has published over 25 major titles including Celebrating Fashion Today, Luxury Hotel’s and Hotels in West Africa, Wimbiz Inspire Me, Bring Out the Home in You, Interior Design in Nigeria, Destinations West Africa, IDEA Book of Design 2012 and 2013. The company also publishes Essential Interiors Magazine, Essential Interiors Buyers Guide, and Essential Traveller; the in-flight magazine for Aero Contractors. In November 2015 EMG is launching a new addition to its platform, Essential Woman: a magazine for women in business in Africa. Essential Media Group also publishes Essential Interiors, Essential Interior’s Buyers Guide, and Essential Traveller digitally. EMG also works with major corporations, trade organizations and associations, publishing books and newsletters. A la carte and full publishing services are available including research, writing, photography, layout/design, manufacturing, and distribution. Essential Media Group has successfully organized events some of which include the IDEA conference / Awards and Tourism Investors Dinner.