Essential Media Group | Past Partnership with Blueprint9 (2014 – 2015)
Essential Interiors / Essential Traveller Magazine relaunches with fresh new look and content.
Essential Interiors magazine will relaunch on 1st of May 2015, promising a ‘fresh modern look’ and ‘the latest design trends’, backed by a full marketing campaign. The changes are the first to be made under the magazine’s new strategic partner, blueprint9’s Colin John, who succeeded Paris Harcourt at the beginning of this year. Essential Interiors Magazine’s complete redesign includes the introduction of a brand new website for the Essential Media group, incorporating our websites.
Readers will get their first look at the revamped magazine through our electronic newsletters and our upcoming digital edition. Advertisers will be pleased to note that our sustained marketing campaign will be reaching over 100 000 subscribers. The Editor Titi Ogufere said the new-look magazine would have an “injection of fun” and a “stronger emotional connection with our audience” as well as a “fresh modern look”. This will be evident not only in its sharp, eye-catching new design, but also in the broadened scope of its editorial features.
The Publisher said the company would also invest heavily on its marketing campaign for the remainder of the year. Titi Ogufere, Essential Media Group CEO,says: “All great brands constantly evolve and Essential Interiors Magazine is no different. The magazine is coming of age, and our aim is to offer concise, relevant and informative content that will make it hard for readers to put the magazine down once they’ve picked it up.’ Essential Interiors Magazine’s latest changes followed the rebranding of the company and its strategic partnership with UK-based marketing and advertising house Blueprint9.
About EMG
Founded in 2007, Essential Media Group is a full-service media company spread across the platforms of Publishing, Creative Solutions, Events, Custom Publishing and Digital Media. EMG specializes in the production of exquisite books showcasing hotels, travel, interior design, architecture, fashion, real estate and custom homebuilding/design professionals. To date, Essential has published over 25 major titles including Celebrating Fashion Today, Luxury Hotel’s and Hotels in West Africa, Wimbiz Inspire Me, Bring Out the Home in You, Interior Design in Nigeria, Destinations West Africa, IDEA Book of Design 2012 and 2013. The company also publishes Essential Interiors Magazine, Essential Interiors Buyers Guide, and Essential Traveller; the in-flight magazine for Aero Contractors. In November 2015 EMG is launching a new addition to its platform, Essential Woman: a magazine for women in business in Africa. Essential Media Group also publishes Essential Interiors, Essential Interior’s Buyers Guide, and Essential Traveller digitally. EMG also works with major corporations, trade organizations and associations, publishing books and newsletters. A la carte and full publishing services are available including research, writing, photography, layout/design, manufacturing, and distribution. Essential Media Group has successfully organized events some of which include the IDEA conference / Awards and Tourism Investors Dinner.
