Blueprint9 will be on hand to facilitate news, media, and PR to help the proliferation of Nigerian Travel & Tourism. Joesef Karim of Nigeria Travel Digest, below, has set a mandate to upscale the management and operation of Nigerian tourism sites nationwide. We are actively seeking partnerships with hotels, tourism sites, activity centers, festivals and cultural events/activities to help reinforce the great Nigerian brand and image locally, nationally and globally.
Joesef Karim requests ”Robust tourism destination marketing communication”
….the federal ministry of Information and Culture has to draw up, and professionally execute, a domestic tourism mass communication master-plan. The idea should be to galvanize the Nigerian travel market, which is the largest in Africa, to start visiting domestic tourist sites and destinations, which the National Travel Bureau will be packaging and selling.
Developing the domestic tourism industry will certainly do two things: (1) it will reduce the tens of millions of both Naira and US Dollars that Nigerians spend on foreign vacations, inadvertently exporting Nigerian jobs abroad. (2) It will serve as a veritable source for foreign exchange (forex) inflow into Nigeria, thereby creating economic multiplier-effects at the host destinations, and also serve as a source of forex for Nigerian Bureau de Change businesses.
The domestic tourism mass communication strategy should be executed with States and Local governments where inherent tourist attractions, facilities and resorts are located. And the most effective channels would be TV promos, radio jingles, and the various social media platforms in internet. Funding for such campaign can also be sourced from private sector tourism practitioners, especially big hotel and resort operators.